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Resume

Experience

Oct 2024 - Jan 2025

Assistant Account Executive

Ruder Finn

Shanghai, China

At Ruder Finn, I served as an Assistant Account Executive (AAE), where I was responsible for social media management, content production, event execution, cross-border e-commerce branding, and digital branding.

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I support a range of high-profile clients, including:

  • AIA (Hong Kong)

    • supported media conferences, pre-event planning, on-site execution and post-event impact assessment.

  • WGC(World Gold Council)

    • In charge of  Weibo brand-building initiative for WGC CEO David Thai, driving strategic positioning, competitive benchmarking and content strategy.

  • Shopify

    • Developed localized content strategies for WeChat to support Shopify’s market entry and audience engagement in China.

Sep 2023 - May 2024

Photojournalist

Berkeley Beacon

Boston, Massachusetts

At Berkeley Beacon, I served as a Photojournalist, where I was responsible for topic pitching, news coverage, interviews and news photography.

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I contributed to a wide range of photojournalism and reporting projects, including: 

  • Investigative Story Development

    • Pitched and researched 10 news stories on student arrests during the Palestinian protest, leading to a collaboration with The Boston Globe.

  • Editorial Planning & Production

    • Co-produced 14 news pieces through topic development, content structuring and interview coordination.

  • Feature Writing & Interviewing

    • Conducted interviews and co-authored 8 human-interest and historical stories.

  • Event Photojournalism

    • Covered 6 major events, including the Boston Marathon and HOCR Regatta.

Sep 2023 - May 2024

​Stage Design & Art Director

Chuang Stage

At Chuang Stage (Bilingual Chinese Theater Company), I served as Stage Design and Art Director. 

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I led stage set design and production, including: 

  • Scenic Design

    • Designed stage sets for the Chinese drama 囚 (No Exit), aligning character visuals with the themes of guilt and greed to enhance the overall atmosphere.

  • Art Direction & Production Supervision

    • Led the art design and on-stage effects for 大象沉默 (The Silent Elephant), covering costume styling, set design, and theme development.

Boston, Massachusetts

Jan 2025 - May 2025

Executive Producer

Chuang Stage

Boston, Massachusetts

At Chuang Stage (Bilingual Chinese Theater Company), I served as Executive Producer.

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I led production operations management for Chinese drama 于纸船中安眠 (Slumbering In the Paper Boat), including: 

  • Budget Management

    • Managed financial operations and supervised the allocation of production funds.

  • Staff Recruitment

    • Recruited and managed a team of 25+ backstage staff, overseeing scheduling and attendance.

  • Workflow Coordination

    • ​Streamlined multi-department communications to synchronize work progress and reduce time costs.

Education

2022 - 2025

Emerson College

Major in Public Relations

Minor in Economics

I am a Public Relations major with a minor in Economics at Emerson College, passionate about strategic communication, media relations, and digital branding. 

 

My coursework deepened my interests and provided hands-on experience across PR and Economics, including: 

  • Haidilao crisis communication analysis, focusing on public response evaluation and crisis strategy review.

  • Bluesheepcrafts press kit, focusing on brand positioning and media kit development.

  • Zhongxuegao pr plan, focusing on scandal resolution and PR strategy formulation.

  • Tencent and NetEase market share analysis, focusing on competitive dynamics and business strategy insights.​

Boston, Massachusetts 

Professional skillset

Strategic Public Relations

Photojournalism and Visual Storytelling

Media Relations

Digital Branding

Crisis Communication

Market Research and Analysis

Data Analysis (SPSS, SQL)

Content Strategy and Localization

Languages

Mandarin (native)

English (proficient)

Southwest mandarin (proficient)

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