Resume
Experience
Oct 2024 - Jan 2025
Assistant Account Executive
Ruder Finn
Shanghai, China
At Ruder Finn, I served as an Assistant Account Executive (AAE), where I was responsible for social media management, content production, event execution, cross-border e-commerce branding, and digital branding.
I support a range of high-profile clients, including:
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AIA (Hong Kong)
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supported media conferences, pre-event planning, on-site execution and post-event impact assessment.
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WGC(World Gold Council)
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In charge of Weibo brand-building initiative for WGC CEO David Thai, driving strategic positioning, competitive benchmarking and content strategy.
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Shopify
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Developed localized content strategies for WeChat to support Shopify’s market entry and audience engagement in China.
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Sep 2023 - May 2024
Photojournalist
Berkeley Beacon
Boston, Massachusetts
At Berkeley Beacon, I served as a Photojournalist, where I was responsible for topic pitching, news coverage, interviews and news photography.
I contributed to a wide range of photojournalism and reporting projects, including:
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Investigative Story Development
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Pitched and researched 10 news stories on student arrests during the Palestinian protest, leading to a collaboration with The Boston Globe.
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Editorial Planning & Production
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Co-produced 14 news pieces through topic development, content structuring and interview coordination.
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Feature Writing & Interviewing
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Conducted interviews and co-authored 8 human-interest and historical stories.
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Event Photojournalism
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Covered 6 major events, including the Boston Marathon and HOCR Regatta.
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Sep 2023 - May 2024
Stage Design & Art Director
Chuang Stage
At Chuang Stage (Bilingual Chinese Theater Company), I served as Stage Design and Art Director.
I led stage set design and production, including:
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Scenic Design
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Designed stage sets for the Chinese drama 囚 (No Exit), aligning character visuals with the themes of guilt and greed to enhance the overall atmosphere.
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Art Direction & Production Supervision
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Led the art design and on-stage effects for 大象沉默 (The Silent Elephant), covering costume styling, set design, and theme development.
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Boston, Massachusetts
Jan 2025 - May 2025
Executive Producer
Chuang Stage
Boston, Massachusetts
At Chuang Stage (Bilingual Chinese Theater Company), I served as Executive Producer.
I led production operations management for Chinese drama 于纸船中安眠 (Slumbering In the Paper Boat), including:
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Budget Management
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Managed financial operations and supervised the allocation of production funds.
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Staff Recruitment
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Recruited and managed a team of 25+ backstage staff, overseeing scheduling and attendance.
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Workflow Coordination
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Streamlined multi-department communications to synchronize work progress and reduce time costs.
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Education
2022 - 2025
Emerson College
Major in Public Relations
Minor in Economics
I am a Public Relations major with a minor in Economics at Emerson College, passionate about strategic communication, media relations, and digital branding.
My coursework deepened my interests and provided hands-on experience across PR and Economics, including:
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Haidilao crisis communication analysis, focusing on public response evaluation and crisis strategy review.
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Bluesheepcrafts press kit, focusing on brand positioning and media kit development.
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Zhongxuegao pr plan, focusing on scandal resolution and PR strategy formulation.
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Tencent and NetEase market share analysis, focusing on competitive dynamics and business strategy insights.
Boston, Massachusetts
Professional skillset
Strategic Public Relations
Photojournalism and Visual Storytelling
Media Relations
Digital Branding
Crisis Communication
Market Research and Analysis
Data Analysis (SPSS, SQL)
Content Strategy and Localization
Languages
Mandarin (native)
English (proficient)
Southwest mandarin (proficient)